New Product Launch

Challenge:

This tech company was launching a new product and service specific to the public library industry. They had to ensure their new product line resonated with this niche audience.

Solution:

Product logo, brand guidelines, collateral and sales materials were designed to speak to an audience that is passionate about education and probably unaware of new technology available to them. Additionally, the campaign consisted of sales materials, including business cards, folders, spec sheets and patron receipt examples used to show sponsorship opportunities.

Results:

The product launch was a success, leading to additional work on other new products.