Tech Company Sales Materials

Client: Checkpoint Systems

Channels: Collateral, Print, Branding, Out-of-home, Direct Mail

Role: Art Director/Graphic Designer

Challenge:

A tech company needed to expand its product line across multiple industries to grow its sales figures.

Solution:

A unique logo for the RFID product to separate this new offering from existing business lines—and differentiate it from competitors. Branding efforts were supported with marketing outreach through channels including trade publications, trade show materials and product collateral.

Results:

This client’s product launch was a success and led to the launch of additional new product lines.

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