Company Rebrand

Client: Direct Associates

Channels: Web, Digital, Email, UX/UI, Branding, Video

Role: Direct Associates Creative Director and Designer


This Direct Associates' client needed a new website, a better registration process and better follow-up email communication.


A new website that featured enhanced UX/UI design and a streamlined player registration process. Creative included video, testimonials and a new brand. Confirmation and welcome emails were designed and developed with Direct Associates.


These efforts increased camp registrations significantly while reducing the overall cost of site management and email deployment by 75%.

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