Integrated Acquisition Campaign
Client: Direct Associates
Channels: Web, Social, Email, Out-of-home, Radio, Print
Role: Direct Associates Creative Director and Designer
Challenge:
A major decline in road travel due to COVID-19 pandemic threatened membership levels.
Solution:
A creative campaign that took into consideration COVID-19 messaging best practices such as empathy, sense of control and self-care. Increased digital and social media spend to more effectively reach a “stay at home” audience.
Results:
This campaign was highly successful and contributed to their annual member base.
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