New Mover Direct Mail Campaign
Client: Direct Associates
Channels: Direct Mail
Role: Direct Associates Creative Director and Designer
Challenge:
Direct Associates' client, Sleep Number needed better performance from their mover campaign.
Solution:
A more targeted A/B creative test was part of the solution which included creative best practices such as clear CTAs, coupons, QR codes, personalization, testimonials and emotional triggered copy.
Results:
The results of this campaign exceeded the goal.
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