New Mover Direct Mail Campaign

Client: Direct Associates

Channels: Direct Mail

Role: Direct Associates Creative Director and Designer


Direct Associates' client, Sleep Number needed better performance from their mover campaign.


A more targeted A/B creative test was part of the solution which included creative best practices such as clear CTAs, coupons, QR codes, personalization, testimonials and emotional triggered copy.


The results of this campaign exceeded the goal.

Related Work

See More Work