Direct Mail Renewal Test

Challenge:

Imagitas was challenged to increase renewal rates at a lower CPM for their well established client — AARP.

Solution:

I collaborated with the Imagitas team to develope a direct mail letter package that targeted AARP members about to lapse. The package included hyper personalized seasonal or birthday celebration messaging, a reply form and local AARP partner coupons. The package was designed with cost effective printing techniques in mind to reduce overall program cost.

Results:

Imagitas successfully launched multiple test packages in the market.