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Direct Mail Renewal Test
Client: Imagitas
Channels: Direct Mail, Email
Role: Graphic Designer
Challenge:
Imagitas was challenged to increase renewal rates at a lower CPM for their well established client — AARP.
Solution:
I collaborated with the Imagitas team to develope a direct mail letter package that targeted AARP members about to lapse. The package included hyper personalized seasonal or birthday celebration messaging, a reply form and local AARP partner coupons. The package was designed with cost effective printing techniques in mind to reduce overall program cost.
Results:
Imagitas successfully launched multiple test packages in the market.
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