Integrated Annual Fundraising Campaign

Client: Direct Associates

Channels: Social, Email, Direct Mail, Digital

Role: Direct Associates Creative Director and Designer


An aggressive fundraising goal was set for that fiscal year — the highest goal the organization had ever set.


Part of this creative solution included a targeted multi-channel campaign. With Direct Associates I developed a new direct mail, email and social creative, which involved an on-site photoshoot, market research and custom graphics.


This campaign generated more than two-times the client’s fundraising goal.

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