Integrated Annual Fundraising Campaign

Challenge:

An aggressive fundraising goal was set for that fiscal year — the highest goal the organization had ever set.

Solution:

Part of this creative solution included a targeted multi-channel campaign. With Direct Associates I developed a new direct mail, email and social creative, which involved an on-site photoshoot, market research and custom graphics.

Results:

This campaign generated more than two-times the client’s fundraising goal.